1) Locally grown food tastes and looks better. The crops are picked at their peak, and farmstead products like cheeses and are hand-crafted for best flavor. Livestock products are processed in nearby facilities and typically the farmer has direct relationship with processors, overseeing quality - unlike animals processed in large industrial facilities.
2) Local food is better for you. The shorter the time between the farm and your table, the less likely it is that nutrients will be lost from fresh food. Food imported from far away is older and has traveled on trucks or planes, and sat in warehouses before it gets to you. EWWWWW! (no offense)
3) Local food preserves genetic diversity. In the modern agricultural system, plant varieties are chosen for their ability to ripen uniformly, withstand harvesting, survive packing and last a long time on the shelf, so there is limited genetic diversity in large-scale production. Smaller local farms, in contrast, often grow many different varieties of crops to provide a long harvest season, an array of colors, and the best flavors.
4) Local food is safe. There's a unique kind of assurance that comes from shopping at Ava’s because Ava’s sources produce from Local Farms. Watsonville, CA, to be exact! J Have you ever driven by the fields where your food comes from? Watsonville is only 51 Miles from Ava’s Downtown Market & Deli! Local farmers aren't anonymous and they take their responsibility to the consumer seriously.
5) Local food supports local families. The wholesale prices that farmers get for their products are low, often near the cost of production. Local farmers who sell direct to consumers cut out the middleman and get full retail price for their food - which helps farm families stay on the land.
6) Local food builds community. When you Ava’s Produce Buyer buys direct from a farmer, he is engaging in a time-honored connection between eater and grower. Knowing the farmer gives insight into the seasons, the land, and your food. In many cases, it gives you access to a place where your children and grandchildren can go to learn about nature and agriculture.
7) Local food preserves open space. When farmers get paid more for their products by marketing locally, they're less likely to sell farmland for development. When you buy locally grown food, you're doing something proactive to preserve our working landscape. That landscape is an essential ingredient to other economic activity in the state, such as tourism and recreation.
8) Local food keeps taxes down. According to several studies by the American Farmland Trust, farms contribute more in taxes than they require in services, whereas most development contributes less in taxes than the cost of required services. Cows don’t go to school, tomatoes don’t dial 911.
9) Local food benefits the environment and wildlife. Well-managed farms provide ecosystem services: they conserve fertile soil, protect water sources, and sequester carbon from the atmosphere. The farm environment is a patchwork of fields, meadows, woods, ponds and buildings that provide habitat for wildlife in our communities.
10) Local food is an investment in the future. By supporting local farmers today, you are helping to ensure that there will be farms in your community tomorrow. That is a matter of importance for food security, especially in light of an uncertain energy future and our current reliance on fossil fuels to produce, package, distribute and store food.
BECOME A LOCAVORE! Shop @ Ava’s!
Please support Ava’s Downtown Market & Deli!
And tell your NEIGHBORS.
We need our community, in order to be SUSTAINABLE!
Ava’s Downtown Market & Deli was born in 2011. We’re a family owned and operated business, just down the street at 340 Castro Street. Juan and I decided to purchase the failing Mountain View Market and transform it into a community market that offers quality goods, for its neighbors. It sure has been a struggle to stay alive in this bustling town. Our biggest struggle is to attract and retain customers within a 1 mile radius. If we could get you to change your habits and shop locally, we will be able to continue to provide quality, local, organic, natural, gluten-free, wild-caught, imported, low glycemic index, etc., foods to YOU!
Juan and I have over 28 years (combined) in grocery experience. Juan is the Grocery, Produce, Dairy, Wine & Beer and Deli buyer. In other words, he knows every facet of the store and can answer any question that you have. Please accept this invitation to shop at Ava’s. Below are some coupons for you. We’d love for you to check-out every department of our store and if you have any suggestions, then please let them be known.
Thank you for stopping at our table and thank you RedHat for this opportunity!